Roland Barthes, in his 1957 book Mythologies argues that no language use can be seperated from structures of ideology and power. Barthes analyses a chapter called 'Toys' from his book about the denotation and connotation of everything, and he was the first to recognise this. He says that "All the toys one commonly sees are essentially a mcrocosm of the adult world, and that for instance, a girls doll is meant to condition to her future role as a mother" Therefore if we apply this to UK grime music, we can immedietely see the semiotics that applied to its ideology and we can see how music plays in our globalised society.
Furthermore his theory leads onto ionic and indexical signs meaning anything within the media wether it is to do with music games etc, it will nbe something that we will all recognise however it will have different meanings to different people. Everything has codes and conventions which the audience have to figure out themselves.
This links in with my CI because Barthe mentions 'Enigma codes' (Detective story where audience must solve codes which then leads onto teasing the audience) If we apply this to my CI, music videos all have some sort of a story throughout the whole video which the audience will figure out themselves through the lyrics of the song.
Subsequently there is also 'Action codes' (A resolution produced through actions) Again linking this in with a music video, where the video is mainly some story being told and throughout the video we see actions with a resolution in the end. for example on Chipmunks 'Diamond rings' music video ends with him leaving a club with stolen diamonds, and this all happens in a music video.
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