Theory research for my CI - Feminism

The feminist theory is to understand that men and woman are both affected by gender inequality. For example, men are expected to fulfil certain stereotypes such as not having a close relationship with their children. For woman it is not normal for them to enter certain professions. Men and woman are discriminated against and this is casued by their socialisation into gender roles. However more of a radical view on the feminist theory is that men are the cause of womans exploitation etc. & also the cause of female oppression is captilism.
Also there is the male gaze theory which states that male audience get a sense of power and plessure from watching woman in the media who are often represented as objects for male plessure. For feminist it can be thought in three ways. How men look at woman, how woman look at themsleves and how woman look at other woman.

This will link in with my critical investigation because the UK grime artist that i am focussing on all 'use' females in their videos because it is apart of the genre. They 'use' females mainly to attract male audiences because without females in their videos not many males would watch it and only the male fans will. Therefore by adding females into the genre even people who aren't fans will view their video because of the females init due to the male gaze theory that woman are only there as a sexual subject to attract males. Furthermore, the male to female ratio varies within the grime genre because 'grime' itself is targetted at maily males because at first when grime was about with Dizzee Rascal and Wiley. they were among the first to bring the gene to attension and their music didn't really have many females involved which means that the male gaze theory wasnt' around at the time. However, now days people such as Chipmunk, Wretch32, Tinchy Stryder and Tinie Tempah have bought something new into the genre and targetting UK grime at females aswel as males. For example the fact that they have made it big and have become well known celebrities, it is a convention that all girls go crazy for them. & also males will listen to them because 'grime' is one of their favourite genres, therefore you can see that the ratio between male and female in UK grime is slightly balanced.
(Below an image of Tinchy tryder featuring famous singer Amelle Berrabah - Male gaze because of what she's wearing)

Woman respond to these artist by showing their love that they have for them by tweeting making blogs and leaving comments on videos etc. Like i said above, its conventional for a woman to fall in love with a huge male celebrity. Moreover the feminisim theory will argue and say that the genre of UK grime along with the lyrics/music controls the female auidience because most of the artist are males and they are rulling the genre and they will say that females should fight out their oppresion and not be controlled by the males in UK grime.