Tuesday 24 January 2012

Image Production Plan

Image Production Preparation Plan
Platform: Print                                   TEXT: Album cover and 2 posters

What is the content/angle /tone of this text

Trying to show through the posters how UK grime music may influence & affect teens in a negative way and the other showing how it affects them in a positive way since in my research I focussed on both superior and terrible things about grime. Furthermore the album cover will show the same thing but in a different prospect based on a CD cover about the affect UK grime music has on teenagers. 




What images do you need to take for this:  - * Remember not just people

Image 1 (Describe it)
A teenager wearing jeans, hoodie and hat leaning on a brick wall with rubbish bags on the floor. Giving it that rough and ghetto look. This will be taken in the evening when it’s a bit dark and this image will portray the stereotypical view that everyone has on teens now days.

Requirements (who/ location/outfits/props)
Sixth form friend is going to be my model for all my pictures. For this image he is going to be wearing his own clothes (Jeans, hat, chain etc)
The location for the picture is outside the basketball courts. This image will be for the right side of the album with a cage, concrete & rubbish (bins) in the background.

Image 2 (Describe it)
The same teenager however this time he will be dressed smartly wearing a suit, looking very neat for someone that listens to UK grime. Therefore this image will portray the argument for grime music showing how it doesn’t affect teens in a negative way.
Requirements (who/ location/outfits/props)
Same sixth form friend who will be my model to show the contrast of the two images, but this time he will be wearing a suit
The location for this picture will be in the school library with books and tables in the background connoting a hard working student.

Image 3 (Describe it)
The main image for my leaflet will be of the same teenager however this time wearing a white doctor’s outfit holding books in his hands while standing in a classroom. Since this leaflet will be targeted at people who think UK grime music has a negative influence on teens, I will therefore have supporting images off a group of teens wearing suits & listening to grime music in a playground and while doing work.
Requirements (who/ location/outfits/props)
For the first leaflet it will be the same model again and he will be dominant, with supporting images.
The location for this image will be in the playground of BDA & also my form class (room 124)
The models will have to be wearing smart clothes, suit, shirt tie etc.

Image 4 (Describe it)
The main image for my second leaflet will again be of the same teenager however for this picture he will be wearing his own clothes (Hoodie, jeans & hat etc) standing on the roads with his friends also in hoodies.
Requirements (who/ location/outfits/props)
This picture will be taken at the front gate of BDA near the brick wall
Couple teenage boys needed for this shot in their own clothes.



* What other images/(symbols/logos or anything else) do you need before you can start putting it all together. 

Image 1 (Describe it)
Title for album cover and my leaflet.
Where will you get it from
I will create the titles myself on either Photoshop or Illustrator.

Image 2 (Describe it)
I’ll also need to take two different pictures for the back cover of my album.
Where will you get it from
I will take this myself because it will be both of the same background that I used for the front of my album cover but without the people and just a plain background.

Image 2 (Describe it)
Advisory Parental sign which every album cover has.
Where will you get it from
I’ll get this from Google and just cut out any irrelevant parts that aren’t needed.



Notes:
Take a couple photos to choose out of, and then also need to do edit these to make them look professional like an actual album cover & leaflet.

Tuesday 17 January 2012

Production Plan

Week Beginning
Assignment
What I need to do
11th January
Re draft critical investigation essay
Update Intention statement
Add my extra research I done for my CI

Changed my final idea so add that in my statement and take out what isn’t needed
16th January
Image production plan
Mock ups
Fill out the grid that’s on Fronter
Draw out at least two mock ups each for my album cover (front & back) and then also my two posters. I’ll do this by drawing out rough & clear annotated sketches in pencil
23-25th January
Take photos for my album cover and for my posters
Make sure that it is the same teenager that I take pictures of for both my album and posters.  Also while using a professional camera I need to make sure my pictures are taken with a specific background, one that suits my main image (Background information is written on the Image production plan)
30th January
Upload images and add or take out any bits to make it look better
On Photoshop I just need to edit the pictures I took. I.e. Cut out backgrounds/add lightening. This therefore means I will slowly begin designing my album cover  (This will be done by 6th February)
8-22nd February
Begin designing posters
On InDesign I will design my two posters. Edit all images that are to be in my poster, with typography and anything else that needs to be init
23rd February
Evaluation
Write up evaluation

Monday 16 January 2012


An investigation into how UK grime music influences and has an impact on teenagers
Over the years the definition of UK grime music has changed, or in other words different classes now make their own definition based on stereotypical images they see for this music scene. Therefore emerged on what people think about grime music will give different ideas of the impact that this genre will have on teens. UK grime music is defined as rappers or MCs to “Spit” double time or aggressively over a beat, but the style and flow also varies. UK grime appeared in the early 2000s with artist such as Wiley, Kano and Skepta and now is primarily a development of UK garage and hip hop. This genre is portrayed as being male dominated and people argue this is the main reason why it may affect male teenagers in the wrong way. During all my research I came across the difference between ‘Underground’ and ‘Mainstream’ music. The difference between the two is that ‘Underground’ music is when artist make street videos by themselves with no pay but just to get views whereas ‘Mainstream’ music is more professional since the artist that turn ‘Mainstream’ are signed to a record label and therefore have their support.
UK grime could be seen to have a positive influence upon teenagers. Through my research I found that certain artist in their own music try to do something other than just talking about them, and actually try to get themselves involved with their audience. For example a very recent released song called ‘Teardrop’ by my three main focused UK grime artists (Chipmunk, Tinchy Stryder and Wretch32) collaborated with other famous artist across different genres to promote Children in need. Children in need are an annual British charity appeal organized by the BBC and is targeted at a wide variety of audiences because it appeals to nearly everyone who wants to help poverty. This music video was uploaded by ‘The Collective’ on YouTube and connotes that ex ‘Underground’ grime artist who are now ‘Mainstream’ are involved and helping to make a song that will benefit others and giving back rather than just making music about themselves by re creating a famous song by Massive Attack. “Tinchy Stryder, Chipmunk and Wretch32 rework Massive Attack’s Teardrop!” This quote shows that UK grime artist actually have a chance of hitting the charts since the original ‘Teardrop’ by Massive Attack was a huge hit, and It shows that ‘Mainstream’ UK grime artist are trying to follow that path and attempting to do something similar to other music genres which connotes a positive change from the usual grime we all know. According to the uses and gratifications theory teenagers may consume UK grime music for social interaction and of course entertainment. “Our music is what should be dominating in our own country; we’re building it slowly but surely”. This is from a live session interview with Chipmunk after he got signed with Sony and the quote relates to my point because the teenage audience are already interacted with their music, but it is about making it big by doing more and entertain the audience and after they’ll be able to interact even more.
Furthermore, during my research I also found that many grime artists do several things outside their music which may have a huge influence on teens in an encouraging way. For example famous artist Chipmunk posted his GSCE results on his twitter showing he himself got really good GCSE’s while making music at the same time. Therefore this may affect teenage fans because they will consider that education is a key to life because if Chipmunk was at school even though he already had a career sorted, it connotes that education is the best option for success. Also since twitter is a social networking site where you can ‘tweet’ literally anyone including celebrities, it enables teenage fans to ask questions about his results and anything else they want to know. Linking in another example from my research, Chipmunk was on BBC radio 1 where he done an interview giving his very own exam tips to the viewers and his teenage fans. Radio 1 is targeted at 16 – 24 year olds and therefore many teenagers would watch this video or here it on the radio because radio 1 is the only radio show which attracts teens because of their humor and hilarity. “Until you have a career set out, do not stop your education”. This is a quote from Chipmunks interview and it will get teenagers to realize that education is the key to success, and hearing this from someone who they may see as a role model will affect them in a positive way even more as they may be now more slightly motivated after hearing it from a famous person. Marxist’s theory links in with my critical investigation on this point because his theory states that society was divided into hierarchy of classes with more power at the top (Middle class) and less power at the bottom (Working class), and that we all want the dominant ideologies that we see in the media. For example all these UK grime artists that I am focusing on have certain things in their videos that we would all probably want (Sports cars, expensive jewellery etc). Hence looking at these artists in a positive way based on Marxist’s theory you could say how they are representing the dominant ideology of being successful. Meaning we all want to be successful and these artists are representing success through their videos stating that achievement doesn’t only have to come from music.
Lastly there is a radio show ‘Westwood TV’ which is produced by the BBC and targeted at teenagers because on the show they get several grime artist from across the UK to come and do a ‘freestyle’ which is something that grime music is known for. This connotes how underground artist are trying to do something other than just make street/hood videos by coming on a radio show to advertise their talent. However my point is that recently Tim Westwood (The DJ) also now does interviews similar to SBTV, but the one thing this radio show does different which portrays UK grime music in a positive way is that they also get famous American rapper such as Drake, Tyga and Lil Wayne to do freestyle or an interview. Thus this connotes that because ‘Westwood TV’ is known for grime freestyles, now that American artist are keen in getting involved shows how UK grime is mixing in with American rap which bring me back to the point of changing from underground and trying to do the same things as American artist which therefore wouldn’t be seen as UK grime being a unconstructive genre.
However arguing the Marxism theory about dominant ideology, you could say that UK grime music represent success in the wrong ways and this goes to mainly the ‘Mainstream’ side of the genre (saying that even ‘Mainstream’ music may affect teenagers in a negative way). They represent success in the wrong ways because you may see a successful business man that doesn’t wear any rich jewellery, and that doesn’t directly mean he isn’t successful. Nonetheless these artist show that to be successful you have to wear and have such things but in reality to wear big chains and have sports cars is only conventional for grime artist and not any other successful people like a business person. Moving onto research that I found on how UK grime music has a negative effect and influence on teenagers is mainly based on the theme of ‘Underground’ UK grime music. ‘Underground’ music is known as a music genre which creates a culture “Where killing is almost a fashion accessory”. This was said by former British Labour party politician Kim Howells. This belief/idea is basically about the stereotypical view upon teenagers and therefore it is natural for a politician to state something along these lines. Also if an MP is declaring things like that it could easily get into the media which many people get their everyday news from. So therefore the public would begin to think UK grime music is a terrible music genre which is influencing and effecting teenagers in the wrong way.
Subsequently, UK grime music is also seen as affecting teenagers in an unhelpful way due to the shutdown of Grime daily. Grime daily was built from the heart of the UK grime music scene and is targeted at young people (teenagers). The recent debates and issues that has occurred is that grime daily got shutdown for “Violating community guidelines” when underground artist Scorcher had a knife involved in one of his music videos which was seen to others that grime daily is promoting knife crime for young people. Although someone may argue that this wasn’t the first UK grime underground video to have a knife involved in the video, therefore if it didn’t persuade teenagers in the past it shouldn’t do so now. However it was said on a grime daily blog about the shutdown which I found in my research that “With the percentage of teenage crime increasing it was seen as if underground music was making matters worse and promoting knife crime to teenagers even if it wasn’t intentional”. Thus it was suggested that the facts about grime daily is “The title suggest one thing and their actions another”, meaning that the masthead ‘Grime daily’ denotes strictly UK grime music but in reality they do much more than that by adding things such as “Crep checks, car checks and also come grime with me”. All these things alongside the video including a knife shows how underground UK grime music isn’t really doing anything constructive or isn’t really going anywhere positive music wise, therefore they are having to do other things which ended up getting negative comments from a ‘Grime Daily’ blog and getting the whole business shutdown. However it could be argued that UK grime music has the most negative stereotypical view out of all the genres and that could be the main reason why ‘Grime Daily’ got shut down because underground UK grime music already has a bad name. “People celebrating violence, pimping, gun crime and drug dealing is certainly nothing new to YouTube, and it only seems to become a problem if you’re not able to give them money at the same time” This quote is from ‘Socialist revolution’ which is a website that mainly focuses on breaking news that will attract teens. Dan Edwards (Writer of the article) counter argues the shutdown of grime daily and from this quote he states his reasons why underground UK grime music doesn’t effect and influence teenagers in a negative way and more importantly if it does, UK underground grime music isn’t the only genre that has knives etc in the videos.
In conclusion UK grime music has its pros and cons from both sides of the genre ‘Underground’ and ‘Mainstream’. This is essential due to the amount of stereotypical views and criticism that teenagers and grime music gets. I would say that UK grime music is a genre only for the UK which is why I think it is successful towards teens. The fact that ‘grime’ is only based in the UK and isn’t a worldwide genre, it gives it more disapproval because people would stereotype towards it however in reality only the UK teenagers and fans on UK grime music would understand the actual definition on it. 


Bibliography
Websites
·      http://spifftv.com/ 
·      http://wearesme.co.uk/2011/08/21/news-video-sbtv-founder-jamal-edwards-stars-in-new-google-chrome-advert/
·      http://www.bbc.co.uk/news/in-pictures-13608668
·      http://www.starinthehood.net/lookbook.html (Star in the hood website - Tinchy Stryders clothing line)
·      http://sbtv.co.uk/

Magazines:

·      Flavour magazine (page 21)
·      Heat magazine (front page about x factor judges)

Moving images:

·      SBTV/Westwood/BBC breakfast/soccer AM/This morning video interviews.
·      Topboy/Shank
·      Teardrop music video
·      BBC 1 radio videos on YouTube
·      MOBO awards
·      UK grime artist music videos. E.g. ‘Tinchy Stryder ft Dappy Spaceship’

Sunday 4 December 2011

Intentions Statement

My linked production will be a 4 paged production piece focused on print. I intend to create 2 flyers and an album cover (front and back). My album cover will be split in half with two different pictures of the same person allowing the viewers to see and understand the split personality of a teenager that listens to UK grime. Then the 2 flyers will demonstrate and explain how UK grime has both negative and positive influence upon teenagers because of the things they do.

My linked production piece for my album cover will conform to the codes and conventions of any normal album cover, however it will mainly focus on the design, layout and meaning from artist T.I’s album cover “T.I vs. T.I.P”. Therefore the left side of the album will be of a teenager who listens to grime wearing a suit inside a library connoting how UK grime doesn’t affect teens, and they still can behave in a positive way. Moreover the right side of the album will be the opposite and will be of a teenager who also listens to grime however wearing typical teenage clothes (Jeans, Hoodie, Hat and Jewellery) with a fence and rubbish bins in the background connoting how UK grime does affect teens in a negative way. Therefore the narrative of the album cover will be subvert and support my critical investigation since in my research I looked into both.

For my 2 flyers I will need two main characters (1 for each) because one flyer is going to subvert my critical investigation and support the right side of my album cover by showing how UK grime music affects teenagers in a negative way. Therefore I am going to create my flyer based upon a UK rave that is being organized by underground artist. This means the main image should be of a typical underground artist which I will create myself, and also all the writing in my flyer should be very unprofessional showing the underground side of UK grime.
Furthermore the second leaflet is going to support my critical investigation by maintaining the left side of my album by showing reasons how UK grime has a positive influence on teens. The content of this leaflet will be promoting a mainstream music event to show the sort of things mainstream artist do that wouldn’t influence teens into doing anything bad. A music event/concert is something every famous artist do
 

Wednesday 30 November 2011

Critical Investigation essay (1st draft)

An investigation into how UK grime music influences and has an impact on teenagers
Over the years the definition of UK grime music has changed, or in other words different classes now make their own definition based on stereotypical images they see for this music scene. Therefore emerged on what people think about grime music will give different ideas of the impact that this genre will have on teens. UK grime music appeared in the early 2000s with artist such as Wiley, Kano and Skepta and is primarily a development of UK garage and hip hop. This genre is portrayed as being male dominated and people argue this is the main reason why it may affect male teenagers in the wrong way. During all my research I came across the difference between ‘Underground’ and ‘Mainstream’ music. The difference between the two is that ‘Underground’ music is when artist make street videos by themselves with no pay but just to get views whereas ‘Mainstream’ music is more professional since the artist that turn ‘Mainstream’ are signed to a record label and therefore have their support.
UK grime has been seen to have a positive influence upon teenagers. Through my research I have found that even in their own music they try to do something other than just talking about themselves. For example a very recent released song called ‘Teardrop’ by my three main focused artists (Chipmunk, Tinchy and Wretch32), collaborated with other famous artist across different genres to promote ‘Children in need’. “100%, straight A’s, education, university, job prospects and lost objects”. This is one of the artist lyrics from the song showing the expansion of their own music and how they are more involved in other things such as ‘Children in need’ primarily because they have become ‘Mainstream’. ‘Children in need’ is an annual British charity appeal organized by the BBC and is one the three high profile British telephons. This music video was uploaded by ‘The Collective’ on YouTube and connotes that ex ‘Underground’ grime artist are now making music to benefit others and giving back rather than just making music about themselves. ‘Children in need’ and the BBC are targeted at a wide variety of audiences because it appeals to nearly everyone who wants to develop poverty. Therefore these artists getting involved by dealing with poverty makes teenagers want to do so as well because they will be able to relate to them and have some sort of comfort seeing that famous grime artist are doing the same thing as them. Moreover this links with the point of these artists portraying UK grime music in a positive way because it shows their involvement in “Giving back to your community”. According to the uses and gratifications theory teenagers may consume UK grime music for social interaction and of course entertainment. “After years on the underground Tinie Tempah has signed a major label deal and is heading straight to the top of the charts”. The fact that they mentioned underground music on the MTV music section of the website makes teenagers feel that they can talk and act upon this since even Tinie Tempah has made it big and he was once an underground artist.
Furthermore, during my research I also found that many grime artists do several things apart from just their music, which may have a huge influence on teens in a encouraging way. For example famous artist Chipmunk posted his GSCE results on his twitter connoting that he himself got really good GCSE’s while doing his music at the same time, and this may affect some teenage fans because they will begin to think that if Chipmunk has an education even though he already has a career, they should most defiantly do the same since education is the way forward. It may also connote that having an education is a cool thing to do which teens will love. Also since twitter is a social networking site where you can ‘tweet’ literally anyone including celebrities, it enables teenage fans to ask questions about his results and anything else they want to know. Linking in another example from my research where Chipmunk was found on BBC radio 1 where he done an interview giving his very own exam tips to the viewers and his teenage fans currently taking exams. Radio 1 is targeted at 16 – 24 year olds and therefore many teenagers would watch this video or here it on the radio because radio 1 is the only radio show which attracts teens because of their humor during interviews they do. “Until you have a career set out, do not stop your education”. This is a quote from Chipmunks interview and it will get teenagers to realize that education is the key to success, and hearing this from someone who they may see as a role model will affect them in a positive way even more as they may be now more slightly motivated after hearing it from a famous person. Marxist’s theory links in with my critical investigation on this point because his theory states that society was divided into hierarchy of classes with more power at the top (Middle class) and less power at the bottom (Working class), and that we all want the dominant ideologies that we see in the media. For example all these UK grime artists that I am focusing on have certain things in their videos that we would all probably want (Sports cars, expensive jewellery etc). Hence looking at these artists in a positive based on Marxist’s theory you could say how they are representing the dominant ideology of being successful. Meaning we all want to be successful and these artists are representing success through their videos stating that achievements don’t only come from music. In addition there are several interviews that all these artist do where they talk about their music life and things they’ve been getting up to and what they also intend to do based on their music. “Two weeks after you had that tattoo you were stabbed”. This quote from interview just shows how in these interviews they basically talk about memorable and emotional moments of their lives, and the fact that they actually tell us these stories on national TV connotes that grime are trying to be open and not hide anything which shows class and positivity. Lastly there is a radio show ‘Westwood TV’ which is produced by the BBC and targeted at teenagers because on the show they get several grime artist from across the UK to come and do a ‘freestyle’ which is something that grime music is known for. This connotes how underground artist are trying to do something other than just make street/hood videos by coming on a radio show to advertise their talent. However my point is that recently Tim Westwood (The DJ) also now does interviews similar to SBTV, but the one thing this radio show does different which portrays UK grime music in a positive way is that they also get famous American rapper such as Drake, Tyga and Lil Wayne to do freestyle or an interview. Thus this connotes that because ‘Westwood TV’ is known for grime freestyles, now that American artist are keen in getting involved shows how UK grime is mixing in with American rap which bring me back to the point of changing from underground and trying to do the same things as American artist which therefore wouldn’t be seen as UK grime being a unconstructive genre.
However arguing the Marxism theory about dominant ideology, you could say that UK grime music represent success in the wrong ways and this goes to mainly the ‘Mainstream’ side of the genre (saying that even ‘Mainstream’ music may affect teenagers in the wrong way). They represent success in the wrong ways because you may see a successful business man that doesn’t wear any rich jewellery, and that doesn’t directly mean he isn’t successful. Nonetheless these artist show that to be successful you have to wear and have such things but in reality to wear big chains and have sports cars is only conventional for grime artist and not any other successful people like a business person. Moving onto research that I found on how UK grime music has a negative effect and influence on teenagers is mainly based on the theme of ‘Underground’ UK grime music. ‘Underground’ music is known as a music genre which creates a culture “Where killing is almost a fashion accessory”. This was said by former British Labour party politician Kim Howells. This belief/idea is basically about the stereotypical view upon teenagers and therefore it is natural for a politician to state something along these lines. Also if an MP is declaring things like that it could easily get into the media which many people believe facts come from and would also begin to think UK grime music is a terrible music genre which is influencing and effecting teenagers in the wrong way.
Subsequently, UK grime music is also seen as affecting teenagers in an unhelpful way due to the shutdown of Grime daily. Grime daily was built from the heart of the UK grime music scene and is targeted at young people (teenagers). The recent debates and issues that has occurred is that grime daily got shutdown for “Violating community guidelines” when underground artist Scorcher had a knife involved in one of his music videos which was seen to others that grime daily is promoting knife crime for young people. Although someone may argue that this wasn’t the first UK grime underground video to have a knife in it, therefore if it didn’t persuade teenagers in the past it shouldn’t do so now. However it was said on a grime daily blog about the shutdown which I found in my research that “With the percentage of teenage crime increasing over the years it was seen as if underground music was making matters worse and promoting knife crime to teenagers even if it wasn’t intentional”. Thus it was suggested that the facts about grime daily is “The title suggest one thing and their actions another”, meaning that the masthead ‘Grime daily’ denotes strictly UK grime music but in reality they do much more than that by adding things such as “Crep checks, car checks and also come grime with me which is their own version of come dine with me”. All these things alongside with the video including a knife shows how underground music isn’t really doing something constructive therefore they are having to do other things which ended up getting the whole business shutdown. “The amount of commercial rappers that YouTube still proudly hosts and profits from targeted advertising. People celebrating violence, pimping, gun crime and drug dealing is certainly nothing new to YouTube, and it only seems to become a problem if you’re not able to give them money at the same time”. This quote is from a website called ‘Socialist revolution’ which mainly focuses on breaking news that will attract teens. Dan Edwards (Writer of the article) counter argues the shutdown of grime daily and states his reasons why underground grime music doesn’t effect and influence teenagers in a negative way and more importantly if it does, UK underground grime music isn’t the only genre that has knives etc in the videos.
In conclusion UK grime music has its pros and cons from both sides of the genre ‘Underground’ and ‘Mainstream’. This is essential due to the amount of stereotypical views and criticism that teenagers and grime music gets. I would say that UK grime music is a genre only for the UK which is why I think it is successful towards teens. The fact that ‘grime’ is only based in the UK and isn’t a worldwide genre, it gives it more disapproval because people would stereotype towards it however in reality only the UK teenagers and fans on UK grime music would understand the actual definition on it.  
Bibliography
Websites
·         http://spifftv.com/ 
·         http://wearesme.co.uk/2011/08/21/news-video-sbtv-founder-jamal-edwards-stars-in-new-google-chrome-advert/
·         http://www.bbc.co.uk/news/in-pictures-13608668
·         http://www.iamchipmunk.com/
·         http://www.starinthehood.net/lookbook.html (Star in the hood website - Tinchy Stryders clothing line)
·         http://sbtv.co.uk/

Magazines:

·         Flavour magazine (page 21)
·         Heat magazine (front page about x factor judges)

Moving images:

·         SBTV/Westwood/BBC breakfast/soccer AM/This morning video interviews.
·         Topboy/Shank
·         Teardrop music video
·         BBC 1 radio videos on YouTube
·         MOBO awards
·         UK grime artist music videos. E.g. ‘Tinchy Stryder ft Dappy Spaceship’

Monday 28 November 2011

1st draft essay for my CI


An investigation on how UK grime music influences and has an impact on teenagers
Over the years the definition of UK grime music has changed, or in other words different classes now make their own definition based on stereotypical images they see for this music scene. Therefore emerged on what people think about grime music will give different ideas of the impact that this genre will have on teens. UK grime music appeared in the early 2000s with artist such as Wiley, Kano and Skepta and is primarily a development of UK garage and hip hop. This genre is portrayed as being male dominated and people argue this is the main reason why it may affect male teenagers in the wrong way. During all my research I came across the difference between ‘Underground’ and ‘Mainstream’ music. The difference between the two is that ‘Underground’ music is when artist make street videos by themselves with no pay but just to get views whereas ‘Mainstream’ music is more professional since the artist that turn ‘Mainstream’ are signed to a record label and therefore have their support.
UK grime has been seen to have a positive influence upon teenagers. Through my research I have found that even in their own music they try to do something other than just talking about themselves. For example a very recent released song called ‘Teardrop’ by my three main focused artists (Chipmunk, Tinchy and Wretch32), collaborated with other famous artist across different genres to promote ‘Children in need’. “100%, straight A’s, education, university, job prospects and lost objects”. This is one of the artist lyrics from the song showing the expansion of how they are more involved in other things such as ‘Children in need’ because they have become ‘Mainstream’. ‘Children in need’ is an annual British charity appeal organised by the BBC and is one the three high profile British telephons. This music video was uploaded by ‘The Collective’ on YouTube and connotes that ex ‘Underground’ grime artist are now making music to benefit others and giving back rather than just making music about themselves. ‘Children in need and the BBC are targeted at a wide variety of audiences because it appeals to nearly everyone who wants to develop poverty. Therefore these artists getting involved with dealing with poverty make teenagers want to do so as well because they will be able to relate to them. Moreover this links with the point of these artists portraying UK grime music in a positive way because it shows their involvement in “Giving back to your community”
Furthermore, during my research I found that many grime artists do several things apart from just their music, which may have a huge influence on teens. For example famous artist Chipmunk posted his GSCE results on twitter connoting that he himself got really good GCSE’s while doing his music at the same time, and this may affect some teenage fans because they will begin to think that if Chipmunk has an education even though he already has a career, they should most defiantly do the same since education is the way forward. Also since twitter is a social networking site where you can ‘tweet’ literally anyone including celebrities, it enable teenage fans to ask questions etc about his results. Linking in another example from my research where Chipmunk was found on BBC radio 1 where he done an interview giving his very own exam tips. Radio 1 is targeted at 16 – 24 year olds and therefore many teenagers would watch this video or here it on the radio because radio 1 is the only radio show which attracts teens because of their humour during every interview. “Until you have a career set out, don’t stop your education”. This is a quote from Chipmunks interview and it will get teenagers to realise that education is the key to success, and hearing this from someone who they may see as a role model will affect them in a positive way even more. Marxist’s theory links in with my critical investigation on this point because his theory states that society was divided into hierarchy of classes with more power at the top (Middle class) and less power at the bottom (Working class), and that we all want the dominant ideologies that we see in the media. For example all these UK grime artists that I am focussing on have certain things in their video that we would all probably want (Sports cars, expensive jewellery etc), however looking at these artist in a positive way you could say how they are representing the dominant ideology of being successful. Meaning we all want to be successful and these artists are representing success through their videos stating that achievements doesn’t only come from music.

However arguing the Marxism theory about dominant ideology, you could say that UK grime music represent success in the wrong way and this goes to mainly the ‘Mainstream’ industry of this genre. They represent success in the wrong ways because you may see a successful business men that doesn’t wear any rich jewellery, and that doesn’t mean he isn’t successful. Nonetheless these artist show that to be successful you have to wear and have such things but in reality to wear big chains and have sports cars in only conventional for grime artist and not any other successful people like a business person. Moving onto research that I found on how UK grime music has a negative affect and influence on teenagers is mainly based on the theme of ‘Underground’ music  ‘Underground’ music is known to be something 

Monday 21 November 2011

Essay Plan

"An investigation on how UK grime music influence and has an impact on teenagers"


ALWAYS LINK BACK TO QUESTION OF MY CRITICAL INVESTIGATION


Introduction

  • Define what UK grime music actually is and how it mainly attracts teenagers. Then go onto giving a brief definition about the difference between 'Underground' grime music and 'Mainstream' grime music. (Showing a wide range of research which i will then investigate in detail in the main body of the essay with examples from my bibliography). 
  • Show an open discussion by Showing that i am going to focussed from both sides of the argument. To what extent the media portrays these artist?
Paragraph 1 
  • The positivity of grime music which i found from my research using my main three artist as examples (Chipmunk, Tinchy Stryder and Wretch32). Interviews they've done on radio 1, twitter post and charity music videos can be used as examples of positivity which is all in my folder from my research. 
  • Then talk about these three artist above and how they have become 'Mainstream' from 'Underground' and just talk about the benefits of 'Mainstream' music meaning the type of music their doing now.
  • (Shows understanding of the critical debates, research skills and media terminology about my CI)
Paragraph 2 
  • The things that these artist have done outside the music industry and how as grime artist they are doing other things which influences teens in a positive way. 
  • Chipmunk doing his A levels and posting his GCSE results on twitter. Also revision tips on radio 1 (Live lounge)
  • Add theory by talking about how these 'Mainstream' grime artist are the dominant ideology to teenagers because of how they represent success in their videos. Also argue how they may be showing success in the wrong ways.
  • The fact that females are getting involved in the grime genre shows their doing something positive! (Shows understanding of the chosen investigation with research skills)
Paragraph 3 
  • Counter argue the other two paragraphs by talking about the negative ways that grime music influences teenagers. Grime Daily shutdown (Knife crime).
  • Talk in detail about the 'Underground' grime music and the things that they do which may affect teens in a negative way. Rapping about knives, guns and a struggled life teens think you have to do this to be a grime artist. 
  • However then argue how even 'Mainstream' artist went through the 'Underground' stage (Wide range of arguments from different ways one thing can have so much meanings to it - 'Mainstream' and 'Underground')